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Privacy Policy

PRIVACY POLICY (NETHERLANDS / GDPR)

1. Introduction

Amari ("we", "us" or "our") respects your privacy. In this Privacy Policy, we explain what personal data we collect when you visit our website, place an order, contact us, or otherwise make use of our services (the "Services"), why we process that data, and what rights you have.

Our webshop runs on Shopify. Shopify provides the e-commerce platform through which we offer our products and services.

2. Who is responsible for your data?

The controller responsible for the processing of personal data via this webshop is:

Store name: Amari

Company name: Arra by Arsko

Business address: Hoekenes 51B52, Amsterdam, North Holland, 1068 MP, Netherlands

Chamber of Commerce number: 87575078

VAT number: NL002447547B74

3. What personal data do we process?

Depending on how you use our Services, we may process the following data:

a) Identification and contact details

  • Name
  • Email address
  • Phone number
  • Billing address and delivery address

b) Order and transaction data

  • Ordered products
  • Order number
  • Payment status and (limited) payment information (payments are generally processed via payment providers; we do not always receive your full card details)
  • Return and exchange data
  • Customer service communications regarding your order

c) Account data (if you create an account)

  • Login credentials (e.g. email address, password)
  • Preferences (such as saved addresses)

d) Communication data

  • Content of messages you send us (email, contact form, live chat)
  • Attachments you include (e.g. photos submitted with a complaint)

e) Technical and usage data

  • IP address
  • Browser and device information
  • Log files
  • Interactions on the website (e.g. pages viewed, click behaviour)
  • Cookies and similar technologies (see "Cookies")

4. Sources of personal data

We obtain personal data:

  • Directly from you (e.g. when placing an order, registering an account, or contacting us)
  • Automatically via the website (e.g. cookies, log files)
  • Via service providers (e.g. Shopify, payment providers, shipping partners, analytics/advertising partners)

Data from suppliers and logistics partners:

  • Order tracking information from shipping partners
  • Product return/warranty information from suppliers

We only receive data that is necessary for order fulfilment and customer service.

5. Why do we process your personal data? (Purposes)

We process personal data for:

a) Orders and fulfilment of the agreement

  • Processing and delivering orders
  • Processing payments
  • Handling returns, exchanges, and warranties
  • Sending order updates and service messages

b) Customer service

  • Answering questions and providing support via email/live chat/contact form
  • Resolving complaints and issues

Returns and complaints: For information about our return policy, please see our Return & Refund Policy. For returns, we process data such as return reasons and product status solely for the purpose of handling your return and any associated refund.

c) Improving the website and security

  • Website security, fraud prevention, and abuse detection
  • Analysis to improve the webshop and customer experience

d) Marketing (where permitted)

  • Sending newsletters or offers (with consent where required; you can always unsubscribe)
  • Showing relevant advertisements (with consent where required via cookie settings)

e) Legal obligations

  • Administration and tax obligations
  • Evidence in disputes or compliance with legislation

6. Legal bases (GDPR)

We process your personal data on the basis of one or more of the following legal grounds:

  • Performance of a contract (e.g. purchase/delivery)
  • Legal obligation (e.g. statutory retention for tax purposes)
  • Legitimate interest (e.g. fraud prevention, basic analytics, customer service improvement)
  • Consent (e.g. newsletter and certain marketing/advertising cookies, where required)

7. With whom do we share personal data?

We share personal data only when necessary for our services, legal obligations, or with your consent. This includes:

  • Shopify (webshop platform and hosting)
  • Payment providers (to process payments)
  • Shipping and fulfilment partners (to deliver your parcel)
  • IT and support service providers (hosting, helpdesk, email tools)
  • Analytics and advertising partners (only to the extent permitted via cookies/consent)

We do not sell your personal data.

Analytics and advertising partners:

  • Google Analytics (website statistics and user behaviour)
  • Google Ads (remarketing and conversion tracking)
  • Meta/Facebook Pixel (social media advertising – where applicable)

These partners place cookies to track your browsing behaviour for advertising purposes. You can decline these cookies via our cookie settings.

8. International transfers

Some service providers (such as Shopify or certain analytics tools) may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards in accordance with the GDPR, such as:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decision (countries recognised as safe by the EU)

9. Cookies and similar technologies

We use cookies and similar technologies to:

  • Ensure the website functions properly (essential cookies)
  • Gain insight into website usage (analytics)
  • Enable marketing and personalised advertising (marketing cookies)

Cookie consent: When you visit our website, we ask for your consent via a cookie banner for non-essential cookies (analytics and marketing).

  • Necessary cookies are always placed
  • Analytics and marketing cookies ONLY after your explicit consent
  • You can withdraw your consent at any time via the cookie settings at the bottom of each page
  • If you decline, we only place technically necessary cookies

You can manage your cookie preferences via the cookie banner or your browser settings. Please note: disabling certain cookies may affect the functioning of the site.

10. Retention periods

We do not retain personal data longer than necessary. Guidelines:

  • Order and invoice data: as long as required under tax legislation (typically 7 years)
  • Customer service communications: as long as necessary for handling and any disputes
  • Account data: for as long as your account is active (or until you request deletion, unless we are legally required to retain it)
  • Marketing data: until you unsubscribe or withdraw consent

Marketing communications:

  • We only send marketing emails if you have explicitly opted in
  • During checkout, the newsletter option is NOT ticked by default
  • You can always unsubscribe via the link at the bottom of every newsletter
  • After unsubscribing, we remove your email address from our marketing list

11. Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, and unauthorised access. No system is 100% secure; please take care when sharing sensitive information via unsecured channels.

12. Your rights (GDPR)

You have (subject to conditions) the following rights:

  • Right of access
  • Right to rectification (correction)
  • Right to erasure ("right to be forgotten")
  • Right to restriction of processing
  • Right to data portability
  • Right to object (including against direct marketing)
  • Right to withdraw consent (where processing is based on consent)

You can submit a request via: support@amaribaby.com or via live chat. We may ask you to verify your identity.

13. Complaints

If you believe we are not handling your personal data correctly, please let us know first so we can resolve the matter. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens – AP).

14. Children's data

Our Services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently received data from a child, please contact us and we will delete it where appropriate.

15. Automated decision-making

We do not use automated decision-making or profiling that has legal consequences for you, or that significantly affects you.

One exception: our payment system uses automated fraud detection to block suspicious transactions, for the protection of both you and our webshop. You can always contact us if you believe a payment has been blocked incorrectly.

16. Changes to this Privacy Policy

We may update this Privacy Policy (e.g. due to changes in legislation or our services). The most recent version is always available on our website. For significant changes, we will provide additional notice where appropriate.

17. Contact details:

Company & Contact Details

Store name: Amari

Company name: Arra by Arsko

Business address: Hoekenes 51B52, Amsterdam, North Holland, 1068 MP, Netherlands

Chamber of Commerce number: 87575078

VAT number: NL002447547B74

Contact

Email: support@amaribaby.com

Phone number: +31203086754

Contact form: Click here

Preferred contact method: Live chat

Customer Service Hours

Monday to Friday: 08:00 – 18:00 (GMT+1)

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